International Website Design
Creating Web Pages for Various Cultures
How can you grow business on a global scale? Communicating your company’s message across several international borders is a lot of work. Sure, you can implement multilingual designs, accurate translations and local-favorite font options. But what kind of strong strategy should you execute for it to grow internationally?
Take a Look Around
Take a look at different international websites for inspiration. Have you tried observing Japanese, Chinese and South Korean websites? Those websites are packed. Landing pages, videos, GIFs and text animation features are attention grabbing, easily generating many clicks.
Asian websites such as website design malaysia are rich in information. They offer several options and comprehensive details to every searcher. Websites like these may look cluttered for westerners.
Westerners love to focus on neatly displayed elements. Asians, on the other hand, love browsing through a vast selection of choices. Another crucial factor is internet speed. Several westerners don’t have the broadband speed required to make an Asian website function well.
Local Knowledge Matters
Every transnational marketer should know that access capabilities and cultural preferences should be prioritized in building an international website. Another thing you should focus on are micro-level design details.
Even the smallest elements matter a lot. In order to cater to a global market, you need to research on what the local scene wants. For instance, if you want to create a website that will cater to Indians, it’s best to incorporate a formal, ornate feel with plenty of group shots. They are usually drawn to gold highlights and duotone colors.
Call the Professionals
Creating an efficient, multi-national website is not an easy task. You need a strong marketing presence to capture your desired set of audience. A responsive design is a good starting point. Then, enforce the necessary improvements. Make a fluent connection with all the local sensibilities and taste. A simple Google translate wouldn’t do the job. If you really want to be successful in the internal scene, you need to hire expert professionals.